In overall Asia-Pacific, the Chinese market for chemical seed treatment is the fastest growing, forecast to record a compounded annual rate of 11.7% between 2014 and 2020. By segment, while insecticides dominate in terms of size with an estimated share of 54.2% of total seed treatment chemicals in 2014, demand for fungicides used in seed treatment is likely to post the fastest 2014-2020 CAGR of 12.1%.

China annually using roughly 12.5 million tons of planting seed. It is the second largest seed market in the world. About 65% of the Chinese market for seeds is accounted for by hybrid corn, hybrid rice, and vegetable and fruit seeds.

In a shift from traditional methods, farmers have limited their reliance on saved seeds and have started using government subsidy programs for purchasing commercial seeds of higher quality. China is self-sufficient in rice, corn, wheat, cotton and soybean seeds, in addition to producing 80% of the vegetable and fruit seeds consumed domestically.

China's seed industry is mostly dependent on public institutions for research and development and highly fragmented. Rising food demand and limited arable land in China have made this a pressing issue. Inconsistent seed quality and minimal farmer servicing by seed companies has limited yield growth.

The market for seed treatment gains in significance due to a number of factors, prominent among which are agronomic trends that comprise development of high quality seeds through the enhanced potential offered by genetically modified organisms (GMOs), changes in climatic conditions, increasing rates of crop rotation, flexibility in sowing approaches and greater pressure from regulatory requirements.