Canterra recently signed a distribution agreement with Pride Seeds, an Ontario seed distribution company that sells corn, soybean and forage seed. So now Western Canadian retailers who sell Canterra brand seed will soon have access to an expanded portfolio of seeds that includes hybrid corn and soybeans.

According to the deal, Canterra Seed retailers will gain access to more than a dozen of Pride’s soybean and corn varieties beginning this fall, including grain and silage corn varieties. A number of existing Pride dealers in Western Canada will join the Canterra network.

For Pride Seeds, the deal will provide access to Canterra’s western Canadian seed distribution network, which includes pedigreed seed growers and farm retailers in Manitoba, Saskatchewan and Alberta.

Stephen Denys, Pride’s vice-president of sales and marketing said that “The agreement with Canterra Seeds will allow Pride Seeds to increase our reach and customer service support through the professional team at Canterra. We’ve had good growth over the last couple of years, and we see the western market as being very pivotal to our business over the long term”. He also said Pride sees significant growth opportunities in soybeans as interest in the crop continues to grow in Western Canada.

Pride Seeds is brand of Ag Reliant Genetics, an American seed company involved in varietal development and seed distribution.