Kolkata, India: Amira Nature Foods, manufacturer of branded speciality rice, including basmati and other food products and UPL Limited, a crop protection and seed company have created a strategic alliance to build a productive rice value chain in India and also in other parts of the world.

UPL rice seeds in India and is engaged in developing and marketing innovative rice crop solutions in India. RiceCo, Flagship company represents the UPL, this company develops rice technologies for farmers in the United States, South America, Asia and Africa and Advanta Seeds Company is a division of UPL, is engaged in production and marketing of hybrid rice seeds in India for more than 10 years.

Through digital advisory services company, "Adarsh Kisan Services", UPL is engaging rice farmers, it provides regular agronomic support to farmers while UPL provides farm services that include custom application of crop protection solutions including post-harvest applications.

With sales across five continents around the world, Amira has evolved into a leading global provider of branded packaged specialty rice, including Basmati and other food products.

"Both UPL and Amira have made an important strategic alliance to build a productive rice value chain in India and other parts of the world,” informed Mr. Jai Shroff, the Chief Executive Officer of UPL.